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BEAMFORGE – VIRTUAL REALITY & VISUALIZATION

BEAMFORGE – VIRTUAL REALITY & VISUALIZATION

DEUTSCHE VERSION HIER

Marketing planned property is a complex task. NORD/VR offers practice-oriented assistance for this challenge, which enables you to make real estate visually, virtually and emotionally accessible and experienceable even before the start of construction.

Omnichannel Strategy: With BEAMFORGE, we cover the entire range of visual marketing. From simple photos (in HD/4k/8k resolutions) for online portals, your website or directly at your construction site to posters, animations, 360-degree panoramas, VR experiences for direct customer presentation. Online, offline, on social media, your homepage and/or video platforms…

We set your project up in BEAMFORGE to get you all the 2D, 3D and VR content for the visual marketing of your projected property. The mansion shown on the pictures, animations and panoramas below is virtual. The building does not exist in reality.

OBJECT VIEWS

Known from traditional ArchViz: Due to their straightforward handling and the possibility of distribution via almost all channels (print, social media, website, newsletter, etc.), static object views in up to 16k screen resolutions from different perspectives are a perfect basis in both the advertising of projected real estate and in the continuing object communication and equipment planning.

Click an image to enlarge:

Ideally suited for:
print (brochures, posters etc.), social media, websites, newsletters, mobile etc.

ARCHITECTURAL ANIMATIONS

Classic and subtle or loud & provocative? You decide. All animations are directly set up in the 3D real-time environment, synched with music & sound fx, added cut effects and captured in real-time straight from the real-time rendering engine.

Thanks to the direct capturing and the omission of video post production, smaller changes can be realized even after the completion of the animation in a jiffy. A revolution in the workflow of architectural animations.

Click the image to watch a demo animation:

Ideally suited for:
social media, video platforms (YouTube, Vimeo etc.), websites, mobile etc.

360° PANORAMA

Think of 360° photos as the „little sister“ of full-scale VR experiences. They have become quite common in the marketing of existing property and our omnichannel strategy wouldn’t be complete without them. NORD/VR now offers 360° panoramas for projected or virtual real estate in photorealistic quality. The main advantage is in its easy accessibility via browser, tablet, smartphone… in the latter, the built-in motion sensor (gyroscope) is used, to emulate a camera view to the virtual property.

Give it a try: Your phone or tablet will become a window to our 360° panorama! Move your smartphone or tablet to look around the room. If you are viewing the website on a PC or notebook, move the pointer over the view while holding down the left mouse button.

DOUBLE CLICK (or double tap) the panorama to switch to fullscreen.
Click HERE for fullscreen on iOS devices (iPhone, iPad)

Ideally suited for:
Mobile (tablets, smartphones), basic VR-headsets, social media, websites

VIRTUAL REALITY

The premier class in terms of interactivity, quality and immersion is the virtual reality presentation via high-end headsets. It not only enables your customers to commit and discover their vision completely free in real-time 3D, but also to configure it live to adapt the object directly to their individual needs.

Our dedicated BEAMFORGE user interface lets you and your customers dive into virtual worlds intuitively. The own configuration can be saved as a code and can be reloaded at a later time and further edited. In addition, saved configuration codes can also be used for our 360° panoramas (see above) and sent to your customers via link, so they can easily share what they’ve experienced with friends.

Click on the picture to see a video of our VR presentation. However, the real thing can only be experienced with a live VR presentation.

No VR glasses at hand? No problem: just like our 360° panoramas, our VR configurator starts normally on the computer screen when no headset is connected.

Ideally suited for:
live presentation, meetings

MAXIMUM COMPATIBILITY

It doesn’t matter if you work with drawings/views on paper, 2D/3D CAD data, Revit, ArchiCAD or other BIM compatible formats. We can realize your BEAMFORGE project from ANY format or resource.

NOT ONLY FOR REAL ESTATE

BEAMFORGE is not only suitable for construction projects, but for all enterprises in which high-quality presentations are already a demand during planning and development, such as in shipbuilding, in the automotive industry, in the documentation of technical and creative processes as well as in industrial and general object design.

THREE SIMPLE STEPS TO
YOUR BEAMFORGE PROJECT

Why complicated, if it’s easy? At NORD/VR, it is important to us to make project processes transparent and as simple as possible. At the same time, we understand that workflows and project environments are as diverse as our customers. That’s why we don’t dictate rigid file specifications or strict guidelines on the way to your own BEAMFORGE project, but adapt to your workflow instead!

First, tell us about your planned property, your design, your process … whatever you want to present in VR. If your customers are to configure your project live and in VR, we discuss the planned variants or options that need to be implemented. To do this, you give us your existing, visual planning documents (no matter if they are just a few sketches or, for example, 2D or 3D CAD data).

In the second step, we will create the real-time 3D model in coordination with you, which will form the basis for the VR presentation and all other BEAMFORGE media formats (360° panoramas, animations etc.). In the 3D model, a first draft of the configuration variants is integrated and we adapt the BEAMFORGE user interface to your project. Phase two ends with the acceptance of the dimensionally accurate 3D model, which can already be visualized in real time and visited via VR.

In the final step, we get down to the finishing touches and develop the final version of the interactive VR experience and all other media formats, such as static object views (images), animated animations and, if desired, 360° Panoramas for eg your website and mobile VR headsets. The production ends with the presentation, acceptance and delivery of the content and all media formats.

Ready for your first BEAMFORGE project?